Archive for March, 2010
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Real estate is a popular investment choice, for those with stored capital or disposable income. Investment properties offer many advantages, including tax breaks / benefits and high returns. However, before investing your money in property, it is important to have researched your location, purchasing options and economic situation.
The city of Cairns, located in beautiful Tropical North Queensland, Australia, is a popular place to invest in real estate. Bordered by two World Heritage sites, the Great Barrier Reef and Wet Tropics Rainforests, Cairns is visually attractive, has a relaxed tropical ambience for residents and attracts domestic and international tourists in their hundreds of thousands. It is the ideal place to invest in a holiday home or unit, which can be leased out at premium rates.
However, before you leap into the Cairns property market, let’s review the current state of play. Like anywhere else, property price fluctuations in Cairns are driven by supply and demand. High demand and low supply equals high prices and vice versa.
Geographically, Cairns is a coastal city bordered by rugged mountain ranges, which are protected against hillside development. Therefore, Cairns development opportunities are limited to a thin band of land that sits between the beach and the mountains. Couple this with the fact that Cairns and Tropical North Queensland is predicted to experience exponential population growth over the next two decades, increasing from its current level of around 158,000 to 210,000 by 2036 and you have a critical land supply issue. Hence, property demand will be high, leading to high returns for long term property investors.
In other ‘good news’ for Cairns property investors, the Tropical North Queensland region was hard hit by the Global Financial Crisis (GFC). Tourism, the region’s main money spinner, was down 15% in 2009. Indeed, the median house price for the Cairns region, as at the end of September 2009 was $355,000, down 5.3% from $375,000.
What does this mean for investors? It means the market is currently flat, but expected to rebound strongly in 2010 and future years, making this the perfect time to snap up a well priced Cairns investment property.
Another positive for Cairns property investors is the rental market, but you need to take a longer term view on this before seeing a return. The rental market in Cairns has suffered of late, with prices for houses and units in late 2009, down on results from the same time frame in 2008. This was due to a large amount of property coming into the market during that time.
However, the GFC also hit Cairns’ major property developers hard, with many of the city’s big players, like Hedley Constructions, CEC Group and CMC Cairns, suffering major financial losses, with two of those three going into liquidation or voluntary administration in 2009. As a result, construction on new properties has slowed substantially across Cairns and the region. This means that in the coming months and years, as the population grows, vacancy rates will shrink and rental prices will increase again.
In summation, Cairns and Tropical North Queensland has weathered the worst of its economic storm and is beginning the rebound process in 2010. At the moment, it is the buyers market and property prices are low. For investors willing to make a long term commitment to one of Australia’s top three tourist destinations and Queensland’s fastest growing population centers, high returns are sure to follow.
If you are considering investing in Cairns Real Estate, Cairns Investment Properties is a local Cairns Real Estate Agent offering excellent advice with a wide range of investment properties on its books.
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Laser hair removal is one of the most common cosmetic treatments practiced today, with many people wanting to remove excess hair in this manner rather than the more time consuming traditional methods. Waxing, shaving and plucking only offer short term results and can be fraught with unwanted side effects.
Laser hair removal has been shown to be fast, gentle and effective and is becoming more popular as people recognise the benefits it can offer. This procedure can be a solution for sufferers of ingrown hairs and shaving rash as the hair is removed and the associated maintenance with having to wax or shave is no longer needed to keep the area free from hair. Laser can be utilised safely on many areas of the face and body, and after several treatments a significant reduction in the number of hairs will be evident.
Laser is a single wavelength of light which is pulsed onto the skin in the treatment area to in order to reduce the number of actively growing hairs. The light energy converts to heat once absorbed into the hair shaft thus damaging the follicle and preventing it from growing another hair. The process is called selective photothermolysis in which the laser targets the melanin rich hair follicle whilst bypassing the lighter colour of the skin.
This heating of the hair follicle is what is felt during treatment resulting in a slight pinching sensation. It is important that laser hair removal treatments are accompanied by a cooling mechanism to reduce discomfort from the treatment and protect the skin whilst ensuring the treatment is delivered effectively. The length must be removed off the hair prior to treatment (usually by shaving) to ensure the energy is transferred to the base of the follicle where the cells responsible for hair growth lie. This process damages the cells responsible for growing a hair if it is in the active or anagen stage of growth.
Several treatments are required as not all hairs are in the active stage of growth at one time, though a reduction in the number of hairs should be noticed after each treatment. Subsequent treatments are usually performed when the next phase of hairs appear in around 4 - 5 weeks time. Hair that regrows will be fine and sparse and these are the hairs that will be targeted in the next treatment. During a course of laser hair removal treatments it is important that the skin remain as pale as possible as this results in a more effective treatment as well as minimising unwanted side effects. Tanning and solariums should be avoided and fake or chemical tans should not be used at least 1 week prior to treatment.
Post treatment it is advisable to keep the area cool for the next several hours, so avoid sun exposure as well as hot baths/sauna/spa’s. The hair remains in the follicle post treatment and gradually moves up and sheds within approx 2 weeks.
No waxing or plucking should be done in between treatments; however the area can be shaved if needed. Removing the hair with waxing or plucking during the course of laser hair removal treatments will render the treatments less effective as there will be less hair present to treat. Costs vary depending on the area and the amount of hair growth of the individual, as will the number of treatments required.
For more information about laser hair removal Brisbane and laser hair removal Sunshine Coast, please contact Image by Laser today.
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Local marketing is a powerful tool that can help any business generate leads and close new business at a local level. It is an unreasonable expectation to think that most business people will be highly skilled in the fine art of local marketing so here’s a quick snapshot of some pointers that may indicate that your local marketing could do with a tune up.
1.Your business is mono-tactical in its approach to generating leads and winning new business. This is quite common – especially amongst small businesses. For example a local plumber may advertise in the local classifieds to generate 100% of his leads and sales. Some companies may use a handful of local marketing tactics. The point here is that your business will go from strength to strength if it increases the actual number of local marketing tactics used.
2.Your company doesn’t have a local marketing budget allocated, but instead will look at opportunities as they arise. This is another popular approach amongst franchisees and small businesses. The key here is that there is no pro-activeness in funding and executing local marketing strategies on a regular basis. Imagine the possibilities that arise when you regularly allocate funds to local marketing programs.
3. Your firm is oblivious to peaks and troughs in your revenue cycle and schedules local marketing activities without thinking about the impact they may have at various times of the year. Just as you wouldn’t dare plant carrots in June because they won’t grow, there my be times during the year when local marketing will have a minimal impact on your target market whilst at other times clients will be falling all over themselves to do business with you. Identifying these cycles and making the most out of them is the key to being successful.
4.Your company doesn’t track the return on investment it gets from any local marketing activity that it implements. This is possibly the biggest local marketing sin a business can commit. Without a formal review of the success of local marketing activities undertaken a company can’t realistically make a well considered decision to replicate or reject a tactic that it has used.
5.Your business doesn’t have a formal, conscious plan that incorporates the use of other people’s people and other people’s money. Your suppliers, local business associations, sponsorship properties and even charitable organisations have much power in being able to assist you in successfully marketing your business throughout your local territory. By identifying ways to use other people’s people, money, resources, advertising, business relationships, time and capital a company can expand its local marketing capability and reach.
So there you have it – some common local marketing mistakes that franchisees and small businesses tend to make and some of the ways to overcome them. By addressing one or more of these five areas a company can positively impact the number of leads and new sales it can attract through local marketing activities.
For more information about local marketing and local area marketing planning, contact Greg Mullane, Marketing Manager, LAM Plan
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