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Tips to Creating a New Business Logo

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A logo is a central step to forming a business. It is the face of your business. And like your face expresses the tone of your business, gestures the service and screams the professionalism or lack there of.

People spend a lot of money on the creation of their logo and walk away with no artwork files. Then a couple months down the track when they require to put signage on their new building they cannot track the design studio down that created the original logo for them and so incur costs to have it recreated. This is needless and may cause complications when trying to replecate the logo exactly as created originally.

We have created some basic tips you for to think about when creating a logo. Hopefully these will help you from experiencing any future obstacles.

Tip 1
First things first - you need to decide if you would like your logo to have an accompanying icon. It is hinted that if your service or product name is not in your business name then perhaps an icon will help in portraying a clear message across to your target audience.

An icon can add an extra element to your branding in that you could use the icon on its own on collateral where perhaps you are looking for a more illustrative finish without losing recognition.

A excellent example of this is the well-known and executed Nike logo.

Tip 2
Colour can be an essential decision as it not only could change the output costs but can also limit your output use. Consider the end result and what you will be putting your branding onto in the future. Make sure your designer is aware of this as they should design accordingly.

Tip 3
Confirm you get a back up disk of your logo as a master file and make certain that it includes all the files required for the different printing formats.

Creative software updates frequently and some programmes become obsolete. Ensure you have a copy of your logo as a PDF - with the text converted to curves.

Tip 4
Using images in your logo is not very easy to accomplish. For example it is troublesome to reverse into black and white. Images also have limitations when it comes to size - they can only be reproduced to a certain size before they start pixilation.

Tip 5
Using gradients in your logo is not recommended. This too can have limitations when it comes to output for ie: gradients are hard to reproduce when embroidering fabrics.

Tip 6
Insure sure the font is legible. Some logos need to be reproduced on small pieces of collateral ie: post stamps. It is important that in this case the text is
legible.

Tip 7
Confirm that you receive a copy of your logo in CMYK high resolution 300 dpi (for printing use) and RGB 72 dpi(for web use).

Tip 8
It is important to have a style guide of your logo. It will clearly show you how to use your logo so it looks exactly the same every time it is reproduced. This allows you to keep your corporate image consistent.

Tip 9
Make sure that you get a letter from the design studio declaring that you own the copyright to your logo.

If you follow these tips then not only will you acquire a well-designed logo but you will also own the artwork. And when it comes to reproducing your collateral you will be doing it the most cost effective way.

For logo design Brisbane and web design Brisbane, contact graphic design Brisbane today for a free two hour consultation.

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Rule One of Business: Get Paid

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Getting paid, like you would imagine is vitally crucial to your business because if you are not paid, why are you in business?

You may be surprised at the number of business people who let their customer base to pay them when and if they remember it. I am acquainted with one tradesman who continuously gets bad debts like accolades. Why is that? Simply because he can’t bring himself to ask for the money and people just intimidate him.

If you give a customer credit, only do so if they have cleared themselves to you by paying cash on delivery (COD) for some period. Also, you should gauge whether they have the funds to pay you - if not then you should not do business with them. Don’t fool yourself into the line of “I need the work” or “I need the sales”. It’s damaging when you do the work or providing the goods for free if you are not paid.

If you are the sort of person who can’t ask for the cash even when the service has been done, try these tips:
Tell your customer that when the job is completed, you will need cash or cheque. They will more than likely have it on them at completion and you will not have to demand your pay.

When giving out an initial quote, make sure your payment terms are clear.

Form an invoice that has your terms of payment evidently printed and send the customer the invoice when the work is completed. They will take the invoice and immediately assume they will pay it off now without you needing to say anything. Manufacture an “evil boss” who would flay you alive if you do not go back with the pay for the service.

Arrange with your bank to have you running with Merchant facilities so you can use credit cards such as Mastercard and Visa. The majority of people possess credit cards and it could stop the problem of the customer not having a cheque account or not having the cash in their wallet.

Likewise, don’t be asked not to keep hold on the goods til the payment has been made. Understand, until the goods have been paid for, they remain to be yours.

If you decide you’re going to give a client credit, be sure you get the following information from them a week BEFORE you permit them credit.

• Name
• Address
• Phone number
• Bank name and address
• Account no.
• 3 trade references with their names, addresses and phone numbers

After you take all this detail, call the bank branch and make sure that they have an account there. Then, contact each of the trade reference and inquire if they pay their bills punctually or if there have been any issues with them.

Most people will be willing to tell you if the person is troublesome. If everything is OK, allow them a moderate level of debt, say no more than $500 (depending on your business). Monitor the operation of the account for a few months before allowing this amount to be exceeded.

If you’re looking for a Brisbane web design company or Brisbane SEO company, talk to Search Tempo. Check out their SEO prices today.

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